Project House Newsletter |
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Read the back issues of Strategies on-line, or download the PDF* and
read it later.
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Should You Try for The New England Journal of Medicine? |
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Our product's landmark study is just what medical news headlines are made of. What could be better than publication in
The New England Journal of Medicine? Everyone, from the principal investigator to the director of marketing, likes the idea, but chasing the dream may cause more problems than you bargained for.
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Is Publication Part of Your Launch Strategy? |
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Looking ahead to your product launch, you consider all the traditional launch activities: press releases at appropriate stages,
presubmission of introductory promotional materials to the FDA, investigator symposia, rep training modules, motivational meetings for the sales force, and the all-important product launch meeting. Long before your product reaches the marketplace, however, you can set the stage for a successful launch with a strategic and comprehensive publication plan.
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Scientific Publications: Orphans of the Marketing Department? |
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If you're slated to manage a product that's now in the pipeline--either under development at your company or to be acquired--you may wish that all decisions concerning its marketing were in your hands. It's more than probable, however, that the course of your product's market introduction will also be influenced by publication decisions made by the researchers, either internal or outside the company. This can be a problem if nobody takes responsibility for overall strategic planning of publications. But when Marketing and Research work together right from the start, all activities on behalf of the coming product are kept on course through the guidance of both concerned, informed, and communicating "parents."
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Publication Planning Requires STRATEGIC Thinking |
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Getting an article published in a well-respected peer-review journal generally takes a year or more, and your successful product launch depends on having a whole series of articles--not just one. Full Article
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